Buzz verbs
Verbs that sound like motion but describe none. AI reaches for them to seem energetic.
What it looks like
The phrases and patterns that give it away:
delveleverageunlockelevateempowersuperchargerevolutionize
In the wild
A real one, quoted verbatim — the underlined words are the tell.
“Braze Unveils Powerful New Features to Supercharge Creativity and Help Marketers Build Personalized, Real-time Experiences Across Channels”
Braze ↗ — product-launch press release
Why AI produces it
Marketing and press copy — where these verbs are everywhere — fill the training data, so a model reaches for them as default 'business energy' even when nothing is actually happening.
How UnSlopIt handles it
UnSlopIt flags buzz verbs and rewrites around it — cutting the tell while keeping your meaning, facts, and voice. You see exactly what changed, as a redline plus a clean version.
Related tells
Knowing the tell is half of it. The five-step method covers how to fix a whole draft, not just one pattern.